GREENTRAC Makes Debut at 2026 Cologne Tire Show: From ADAC Double First Place to Full Range Tire Solutions

On June 9, 2026, The Tire Cologne officially opened. As one of the world's most influential trade fairs for the tire and wheel industry, the show focused on circular economy, carbon neutrality, and smart manufacturing, bringing together global tire brands, distributors, and industry partners.

At this year's exhibition, GREENTRAC made a strong appearance at Hall 8 Booth B-010, presenting its flagship Quest-X UHP together with a full range of passenger car tire solutions including HT/XT off-road tires, all-season tires, and winter tires. The booth also featured TBR commercial tires for European long-haul logistics and AGR agricultural tires for large-scale farming, highlighting GREENTRAC's full-category capabilities for global markets.

Quest-X UHP: ADAC‑Proven Performance

At the center of the passenger tire display was Quest-X UHP, the brand's flagship product. In the 2026 ADAC Summer Tire Test, Quest-X competed alongside leading international brands such as Michelin and Continental, achieving joint first in Wet Handling and Noise Performance and receiving the ADAC "Recommended" rating. With over a century of history, ADAC is known for its objective, rigorous testing process – an important reference for European consumers and channel partners.

A Gateway to European and Global Markets

For Chinese companies, The Tire Cologne is an important gateway to the European market. As a regular exhibitor, GREENTRAC has continued to appear on this global stage for years, maintaining close communication with customers, distributors, and industry partners worldwide. From brand presentation to channel connection, product experience to market exchange, the exhibition has witnessed GREENTRAC's steady globalization.

Strong Global Interest

On the first day of the show, the GREENTRAC booth attracted strong interest from partners across Europe, Southeast Asia, the Middle East, and Africa. In‑depth discussions covered new tire materials, patented tread designs, green manufacturing, EV applications, and segmented tire solutions. Through this international platform, GREENTRAC further connected with global channel resources and strengthened its overseas market presence.

Commitment to "Making Travel Better"

Founded in 2015, GREENTRAC is a new‑generation tire brand built for global markets. Backed by a joint German R&D system and China's Industry 4.0 manufacturing, with branches in the United States and Dubai, the brand now offers 700+ specifications, with production in China and Thailand. Annual supply capacity reaches 5 million passenger tires and 300,000 TBR tires. From winning double honors in the ADAC test to presenting its full portfolio at a top global tire exhibition, GREENTRAC remains committed to "Making Travel Better" – continuously refining high‑quality tire solutions for the world.

(Note: Some images are sourced from The Tire Cologne official website.)