KETER: Committed to global standards and intelligent manufacturing, crafting premium passenger car tires

When buying tires, price is obvious, but long-term quality is hidden. True value is not about cutting costs on materials or standards – it is about delivering world-class, market-proven quality at a fair price.

Triple Global Standards for Certified Quality

KETER tires are built to three internationally recognized certifications:

• IATF 16949 Certification – A manufacturing system that guarantees consistent quality, strict defect prevention, and full product traceability.

• US DOT Compliance – KETER tires meet strict US safety standards for high-speed performance, durability, and pressure resistance.

  Select products achieve a high UTQG 600/A/A rating, ensuring excellent treadwear, wet traction, and heat resistance.

• EU UN R117-04 Compliance – This regulation mandates testing for rolling noise, wet grip, and rolling resistance – crucially,

  it tests worn tires, not just brand-new ones. KETER ensures safety and stability throughout the tire‘s entire lifespan.

Global R&D Meets Smart Industry 4.0 Factories

• Expert R&D – Driven by a global technical team with German engineering expertise, KETER designs tires tailored to regional climates, road conditions, and driving habits.

• Full Product Matrix – A comprehensive PCR portfolio including HP, UHP, HT, AT, and VAN series, suiting city cars, SUVs, off-roaders, and light commercial vehicles.

• Smart Manufacturing – Production relies on global Industry 4.0 smart factories with automated systems and advanced equipment,

  ensuring high precision, strict process control, and absolute product consistency.

High-Performance Technology for Every Mile

KETER turns advanced technology into a tangible driving experience through four key innovations:

• Optimized Tread Patterns – Enhances water drainage and reduces road noise.

• Premium SSBR Rubber – Maximizes treadwear and significantly boosts wet grip.

• ECO Low Rolling Resistance – Lowers fuel consumption and enhances daily economy.

• Reinforced Structure (2+2+2+2) – Improves high-speed stability and durability on rough roads.

A Proven Global Pioneer

Since 2009, KETER has partnered with over 2,600 clients across 176 countries, selling more than 15 million tires worldwide. 

Globalization means continuously benchmarking against international standards and leveraging smart manufacturing to deliver reliable, world-class quality to drivers everywhere.