With the continuous growth of global vehicle ownership, more consumers are paying greater attention to the long-term value of their tires. For family vehicles, daily commuters, and high-frequency driving scenarios such as ride-hailing services, tires are expected not only to meet basic safety requirements but also to deliver reliable durability and help reduce long-term maintenance costs.
As a Chinese tire brand dedicated to R&D and manufacturing, KETER TIRE focuses on real-world driving needs. Through advanced material technologies, structural optimization, and continuous product development, KETER TIRE achieves a balanced combination of safety, durability, performance, and cost efficiency.
600AA Wear Resistance – Longer Service Life, Greater Value
Among tire performance indicators, wear resistance is one of the most important factors for consumers. Tire lifespan directly affects long-term ownership costs. For high-mileage users such as ride-hailing drivers, tires must provide consistent durability for longer distances and more frequent driving.
All KETER TIRE products achieve a minimum wear resistance rating of 400, while the DuraForce series reaches an outstanding 600AA rating – bringing high-durability performance to a wider range of consumers. Longer service life means fewer replacements and greater economic value.
In material technology, KETER TIRE adopts high-activity SSBR technology combined with an ECO environmentally friendly low rolling resistance compound, enhancing wear resistance while reducing rolling resistance.
Built to Last, Designed to Maintain Control in Wet Conditions
Durability is one key value, while safety remains the highest priority. Many consumers believe highly wear-resistant tires may compromise wet performance. However, KETER TIRE continuously optimizes compounds and tread designs to achieve balance.
The UHP tire series achieves a wet grip rating of Grade B, with a wet grip index of 1.54 – only 0.01 away from Grade A standards. Optimized tread drainage structures improve water evacuation and grip in rainy conditions, providing stable support during braking and steering.
Global Certifications – Quality Control at Every Stage
KETER TIRE maintains strict standards from raw material selection to final inspection, with a comprehensive quality management system. Certifications include:
IATF 16949 Automotive Quality Management
ISO 14001 Environmental Management
ECE R117 Wet Grip Certification
CCC, ECE, GCC, SASO, SNI, NOM market access certifications
With products exported to multiple countries and regions, KETER TIRE serves the diverse mobility needs of global consumers.
Creating High-Value Tire Solutions
China's diverse driving environments – urban roads, highways, rural routes – create different demands. For families, tires need durability and lower ownership costs. For ride-hailing, tires must withstand intensive daily use. For value-conscious consumers, the ideal tire offers reliable performance at reasonable pricing.
KETER TIRE has established a multi-regional presence across China, the United States, Dubai, and other markets, serving over 2,600 partners worldwide in 176 countries and regions.
KETER TIRE – Comfortable Driving, Better Journeys
Through outstanding wear resistance, reliable wet-weather performance, and continuous improvements, KETER TIRE provides safer, more comfortable, and higher-value tire solutions for families and high-frequency drivers worldwide.