KETER Tire makes its debut at the 2026 Shanghai Tire Expo and Customer Dinner: Partnering for Success, Achieving Global Win-Win Results

From September 2 to 4, the 21st Shanghai International Tire & Wheel Expo was held at the Shanghai World Expo Exhibition & Convention Center. As an internationally influential trade and networking platform for the tire and wheel industry, this year's event brought together more than 400 exhibitors, presenting the latest technological innovations, product developments, and market trends from across the global industry.

At Booth 1128, KETER Tire presented its three brands – KETER, GREENTRAC, and NEOTERRA – alongside a diverse product portfolio covering passenger car tires (PCR), truck and bus tires (TBR), agricultural tires (AGR), and wheels. The display demonstrated the company's comprehensive capabilities as a global tire solutions provider.

PART.01 – A Global Gathering Showcasing Innovation

Throughout the exhibition, the KETER Tire booth maintained a vibrant and engaging atmosphere. Customers from countries and regions around the world visited continuously, with the meeting area operating at near-full capacity. Visitors explored the products on display and held in-depth discussions with KETER's sales and technical teams on product performance, market demand, distribution partnerships, and localized marketing.

One of the highlights was the live puncture demonstration of GREENTRAC self-sealing tires. International customers were invited to use an electric drill to drive a nail directly into the tire tread and observe the sealing performance at close range. Compared with product specifications alone, this direct and authentic demonstration gave customers a clearer understanding of the practical value self-sealing technology can provide when dealing with punctures and air-loss risks.

Other products also attracted considerable attention, including the GREENTRAC Rough Master X/T, which combines off-road capability with a quieter driving experience; the KETER HT range, featuring a treadwear rating of up to 600; and the NEOTERRA range, developed to balance performance, durability, and safety.

Designed for different road conditions, vehicle types, and market requirements, these products reflect KETER Tire's commitment to providing global customers with a comprehensive portfolio of well-adapted tire solutions.

PART.02 – Connecting Exhibition and Dinner, Creating New Opportunities

While the exhibition provided an efficient platform connecting products with market demand, the customer dinner held alongside the event extended the conversation beyond products to long-term trust and cooperation.

During the dinner, Mr. Qiu Xiaoyin, General Manager of KETER Tire, delivered a welcome address and expressed his appreciation to the partners who have supported and trusted the company over the years. He also shared insights into the company's development, brand globalization strategy, and future areas of cooperation.

Ms. Zhang Rong, Sales Director of KETER Tire, then introduced the company's latest developments, new products and technologies, as well as customer cooperation case studies. Her presentation gave guests a more comprehensive understanding of KETER Tire's business strategy and market service capabilities.

Customer representatives from different countries also took to the stage to share their firsthand experiences of working with KETER Tire, drawing on the realities of their respective markets and long-term partnerships. From introducing products into local markets to collaborating on distribution, customer service, and brand promotion, their stories demonstrated more than product strength. They reflected partnerships built on lasting trust, mutual support, and shared growth.

PART.03 – Growing Together for a Global Future

From the steady flow of international visitors at the booth to the live demonstration of self-sealing technology, and from the presentation of innovative products and technologies to the sincere stories shared by overseas customers, KETER Tire's presence in Shanghai showcased both its product capabilities and its increasingly strong connections with global partners.

As a global tire solutions provider, KETER Tire believes that lasting partnerships are built not only on competitive products, but also on a deep understanding of the market, continued support for partners, and an unwavering commitment to every promise.

Looking ahead, KETER Tire will continue to strengthen its global product portfolio and marketing service network, working alongside its partners to deliver better tire products and service experiences to customers worldwide.